Working on Sustainability: Individuals, Companies, and Online
"If someone asked you "How's your relationship with your spouse?", and you answered "Sustainable"- would that be enough for you?"- Bill McDonough, after receiving the Presidential Award for Sustainable Development in 1996
Sustainability as a semantic choice to define the green movement is decidedly inadequate. Maybe Harmonic would be preferable to Sustainable- people, plants, animals, ecosystems harmoniously coexisting. But, we are here now, and this word seems to have taken hold across the world.
We're committed to creating a more sustainable way of living- that includes how we produce and consume, how we live and work, how we allocate resources.
To that end, there are three areas we work in:
1) Direct to the people: We advocate for better choices and new habits, by communicating directly with individuals and householders and promoting conscious consumption in the areas of energy, transportation, water and packaging/waste- as well as better product and service decisions- primarily through GoGreenOnline.com, but also by writing and syndicating content across the web and print media.
2) With companies committed to change: We work with companies that are interested in redefining or redesigning the way they run their company or create their products- we help frame the challenge, craft a vision and create culture change in an organization around greening the business. We help companies understand how the new green American is thinking, and put together resource teams to redesign operational processes, metrics, sourcing and product decisions.
3) Online through Social Media: We look at the intersection of social media and sustainability to run campaigns that can change the way people think, and encourage and empower them to collaborate take action.
SURVEY
Here's a survey we did in 2008, that looks at Americans attitudes about the amount of Green information coming at them- and why they do and don't make the decision to go green. If you'd like to know more, please email your inquiries to ChristineATsweetmedia.us